My Job

I sometimes cringe when the first question a new acquaintance asks me is, “So what do you do for work?” Actually, it’s usually the third question; right after “What’s your name?” and “Where are you from?” It seems as though we define each other based on the answers from these three questions. I don’t like that.

It’s not that I’m ashamed of what I do as a profession, it’s just that I’d rather spend the first moments with someone explaining how I am a Christian, a father, a husband, even a rock climber. I might even tell them that I am a wannabe videographer and photographer. I’ve always considered my job to be the thing that funds my lifestyle, not define it.

Now that I’ve griped about that, let me eat my words and say that I have found a true dream job with a dream company that fits my personality and interestes. It not only funds my lifestyle, but it also enhances my passions. I am the Communications Specialist at Liberty Mountain.

Liberty Mountain is one of the largest wholesale distributors of outdoor and climbing gear. What’s a wholesale distributor? We act as the middle-man that traffics the gear from the manufacturers to the retailers. Instead of a retail store dealing with a different sales rep from each manufacturer, they deal with one of our sales reps to order products from hundreds of different companies.

As the communications specialist, I handle the media relations, social marketing, and content marketing for the company and for some of the over-seas brands that we exclusively represent in the U.S. In addition to that, I am also the project manager for Liberty Mountain’s presence at the bi-annual Outdoor Retailer Show.

Media Relations? Social Marketing? Content Marketing? Outdoor Retailer? What on earth does all this jargon mean? Let me give you a visual. (At anytime, feel free to click one of the photos to view them all in a large slideshow.)

I focus on getting information about our gear published in industry magazines by feeding them with press releases and gear samples for gear reviews and guides.
I manage a handful of social media accounts: 5 Facebook, 1 Google+, 1 Twitter, 1 Pinterest, and an account on both YouTube and Vimeo.

I write for two blogs where I post gear reviews, press releases, and trip reports from my co-workers: Everything For The Outdoors and Liberty Mountain Climbing.

I get to help out with the copy writing for the gear descriptions and essays in our two annual catalogs.

As the company’s Outdoor Retailer project manager, I coordinate the logistics of setting up our 40’ x 90’ tradeshow booth that displays loads of gear from some of our core manufactures.

Sometimes I get to go out and test the gear. Sometimes I even get to act like a model while someone takes my picture.